Part 1: The Brief

Centrx Inc. is a trusted name in the precision machining industry, known especially for their SCR clamps (Silicon Controlled Rectifier Clamps), as well as custom-machined components for industrial applications. Based in Pittsburgh, PA, Centrx came to Hemera / NewOptim 11 years ago with two major needs:

• A modernized, professional website that reflects their engineering and manufacturing quality
• High-impact SEO strategy focused on:
  • “Pittsburgh machine shops”
  • “SCR clamps”
  • “Silicon rectifier clamps”
  • Other relevant niche manufacturing and B2B search terms

Their goal was clear: attract targeted, high-value B2B clients through organic search visibility, while making a strong first impression with a sleek and technically sound web presence.

Part 2: Strategy & Execution

Hemera / NewOptim worked with Centrx to build a digital foundation as precise and durable as the products they manufacture.

1. Website Redesign & UX Optimization

• Designed and deployed a new mobile-responsive, performance-optimized website
• Clear service breakdowns with supporting visuals, specs, and inquiry CTAs
• Industry-focused design language to align with manufacturing and engineering audiences

2. Niche Keyword SEO

• Deep keyword research in:
  • SCR clamps / Silicon rectifier clamps (and associated variants)
  • Pittsburgh-area and regional machine shop terms
  • Component-specific searches around Centrx’s unique offerings
• Content and metadata tuned for low-volume, high-conversion phrases, ideal for B2B lead gen

3. Local SEO for Industrial Searchers

• Optimized for “machine shops near Pittsburgh,” “precision machining Western PA,” and similar regional terms
• Structured data and schema for local discovery and business classification
• Location signals enhanced for Pittsburgh-based industrial buyers and procurement teams

4. Google Business & Maps Optimization

• Created and optimized Google Business Profile
• Regular updates with service photos, product descriptions, and review prompts
• Strong presence in Google Maps and Local 3-Pack for relevant manufacturing terms

5. Technical SEO & Speed

• Clean code, fast load times, and minimal page bloat — critical for B2B users visiting on shop floors or industrial networks
• Secure HTTPS, optimized images, and a streamlined navigation structure
• Ongoing monitoring for broken links, crawl errors, and index health

Part 3: Deliverables & Results

Over more than a decade of collaboration, Hemera / NewOptim has helped Centrx Inc. go from a low-visibility niche manufacturer to a regional and keyword-dominant player in their space.

 – Top Search Rankings for Targeted Terms

• #1 and page-one positions for:
  • “SCR clamps”
  • “Silicon rectifier clamps”
  • “Pittsburgh machine shop”
  • “precision machine shop in PA”
• Featured across Google and Bing, including product-rich results and maps

– Strong Local + Niche Visibility

• Appears in Google’s Local 3-Pack for Pittsburgh-based searches
• Google Business Profile receives consistent discovery impressions and action clicks

 – B2B Lead Growth

• Increase in quote requests and inbound inquiries from manufacturers, electrical contractors, and OEM buyers
• Clear connection between search visibility and new B2B accounts

– Professional Web Presence

• Modern website aligns with Centrx’s engineering credibility
• Improved bounce rate and time-on-site metrics indicate strong user engagement

– Stable Long-Term SEO Foundation

• Website continues to perform well through algorithm changes
• Minimal ad spend required thanks to consistent organic performance

Conclusion
With a decade-plus of digital partnership, Centrx has carved out a high-performing online presence that matches the precision and reliability of their work. Hemera/NewOptim helped shape a digital strategy that delivers — from search engines to the shop floor.

Looking to machine more leads from your online presence? Hemera/NewOptim can help you build something as solid as steel.