Case Study: TriTown Transport
Case Study: 16 Years of SEO Growth with Tritown Transport
Client: Tritown Transport
Website: https://tritowntransport.com
Industry: Specialized Freight & Logistics
Partnership Duration: 16 years
Part 1: The Brief
Tritown Transport, a specialized freight carrier, partnered with us over 16 years ago with a long-term vision: to dominate search engine rankings for niche freight and logistics keywords. From day one, the objective was to increase online visibility and attract high-quality leads for services such as:
- Specialized freight quotes
- Oversized freight loads
- Heavy haul transport
As the freight industry evolved, Tritown took a proactive approach to sustainability. Around 7 years into our partnership, they introduced “green freight quotes” and eco-conscious logistics options. This shift called for a new SEO layer targeting environmentally-minded customers, without losing traction on their core services.
Part 2: Strategy & Execution
Our SEO strategy has evolved with Tritown’s business, staying aligned with market shifts and search engine algorithm changes.
- Keyword Expansion Over Time
We continuously expanded Tritown’s keyword footprint:
- Early focus: “oversized freight quotes,” “specialized transport,” “heavy haul carriers”
- Recent focus: “green freight shipping,” “eco-friendly logistics,” “sustainable transport quotes”
- On-Site Optimization
- Rebuilt service pages with rich keyword targeting and local SEO enhancements
- Added dedicated landing pages for green freight solutions
- Implemented structured data to support rich snippets
- Technical SEO Refinement
- Ongoing improvements to page speed, crawl health, and mobile responsiveness
- Built a scalable internal link structure for better UX and crawl depth
- Content Marketing & Authority Building
- Over 100 targeted blog posts, FAQs, and shipping guides created
- Link-building from niche publications in logistics and sustainability
- Created downloadable resources to support both enterprise shippers and eco-conscious clients
- Local & Map Pack Optimization
- Enhanced Google Business Profile and citation accuracy
- Region-specific pages for high-volume search areas and routes
Part 3: Deliverables & Results
Our long-term, adaptive SEO strategy delivered sustained and measurable growth:
Top Rankings
- 20+ core keyword phrases on Page 1 of Google & Bing, including:
“specialized freight quotes”
“green freight shipping”
“oversized load carrier USA”
Organic Traffic Up 174%
- Organic sessions more than doubled, consistently year over year
- Sustained lift through Google algorithm updates
Lead Generation Up 125%
- Increase in quote submissions from targeted landing pages
- Improved conversion rates with optimized CTAs and UX
Revenue Growth
- Organic traffic now accounts for a significant portion of new bookings
- 32% increase in freight revenue attributed directly to SEO-driven leads
7-Year Green Freight Traction
- Now a top-ranking authority in green logistics solutions, winning traffic from sustainability-focused procurement teams
Conclusion
Tritown Transport’s 16-year SEO journey is a testament to consistency, adaptability, and a deep understanding of their niche market. From dominating the oversized freight space to leading in green logistics, SEO has remained a core engine for their growth.
Want results like Tritown’s? Let’s build a strategy that scales with your business.
Case Study: A Freight Carrier Company
The Objective
TriTown Transport came to us with a common concern among businesses of all industries. They were unable to drive their website to the top of Google, Bing, or Yahoo. They were virtually invisible to prospective customers who were searching the internet for the services they offer.
The objective was obvious, develop a website with a modern look, and add content that was useful to visitors and structured to strengthen the SEO initiatives.
The Solution
NewOptim’s graphic artists and website design staff went to work with TriTown Transport’s marketing department to create an integrated design solution.
Our professional writers went to work on creating content that reflects the company’s brand and offered visitors useful and current information.
And made sure all content is structured to please both the visitor and search engines.
Our developers ensured the website worked perfectly, was free of errors, and offered all the functionality the client required.
Then came the most important part of any website, optimization. Because developing a website without optimization is like starting a business and not telling anyone!
Because it doesn’t matter how beautiful your site is, what state-of-the-art functionality your website has, or even if your company is providing unprecedented value to customers.
Because if no one sees it, no one knows it’s there, success is impossible.
The Results
TriTown Transport, as a business, was transformed by the level of increased website visitors and the additional revenue generated. Their new website and SEO placed them at the very top of Google, Bing, and Yahoo for many of the keywords related to their services.
TriTown Transport’s SEO required a nationwide optimization campaign. They are in competition with some of the largest corporations in the country such as YRC, FedEx, Con-way and J.B. Hunt, to name just a few.
The TriTown Transport website was developed using the latest technology and incorporated a CMS for easy in-house editing.
Their new website was up and running in 4 weeks and over the course of several months, TriTown Transport steadily improved until it reached the pinnacle of SEO success, page 1 position 1.
To perform the demo simply click on the magnifying glass and a new browser tab will open, the keywords are automatically added to the search box and the search is automatically triggered.
Now just look for the domain name in the search results directly below the paid advertisements, as seen in the video above. www.tritowntransport.com will be at the top of the page.
