Case Study: TriTown Transport

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Case Study: A Freight Carrier Company

The Objective

TriTown Transport came to us with a common concern among businesses of all industries. They were unable to drive their website to the top of Google, Bing, or Yahoo. They were virtually invisible to prospective customers who were searching the internet for the services they offer.

The objective was obvious, develop a website with a modern look, and add content that was useful to visitors and structured to strengthen the SEO initiatives.


The Solution

NewOptim’s graphic artists and website design staff went to work with TriTown Transport’s marketing department to create an integrated design solution.

Our professional writers went to work on creating content that reflects the company’s brand and offered visitors useful and current information.

And made sure all content is structured to please both the visitor and search engines.

Our developers ensured the website worked perfectly, was free of errors, and offered all the functionality the client required.

Then came the most important part of any website, optimization. Because developing a website without optimization is like starting a business and not telling anyone!

Because it doesn’t matter how beautiful your site is, what state-of-the-art functionality your website has, or even if your company is providing unprecedented value to customers.

Because if no one sees it, no one knows it’s there, success is impossible.


The Results

TriTown Transport, as a business, was transformed by the level of increased website visitors and the additional revenue generated. Their new website and SEO placed them at the very top of Google, Bing, and Yahoo for many of the keywords related to their services.

TriTown Transport’s SEO required a nationwide optimization campaign. They are in competition with some of the largest corporations in the country such as YRC, FedEx, Con-way and J.B. Hunt, to name just a few.

The TriTown Transport website was developed using the latest technology and incorporated a CMS for easy in-house editing.

Their new website was up and running in 4 weeks and over the course of several months, TriTown Transport steadily improved until it reached the pinnacle of SEO success, page 1 position 1.

To perform the demo simply click on the magnifying glass and a new browser tab will open, the keywords are automatically added to the search box and the search is automatically triggered.

Now just look for the domain name in the search results directly below the paid advertisements, as seen in the video above. will be at the top of the page.

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