PPC Advertising: Leveling the Playing Field

No matter the size of your business, you can compete on an equal footing with even the largest corporations.

This is one of the most significant advantages of a PPC campaign. Let’s consider an example: Imagine you own a small restaurant, and a McDonald’s opens across the street. While McDonald’s is a national behemoth with a substantial advertising budget, the beauty of your PPC campaign lies in its precision.

We can tailor your ad campaign to reach people within a 10-minute drive radius of your restaurant—people actively searching for a restaurant, specifically one that serves your type of cuisine, whether it’s American, Chinese, or Italian. Moreover, we employ additional parameters to further refine the target audience, ensuring that your pay-per-click ad is shown exclusively to individuals who fit your business’s target demographic.

Hemera Managed Pay-Per-Click Advantages

Hemera provides proven Pay-Per-Click campaigns for increased sales, generating more leads, brand awareness, and increasing employee productivity. Pay-Per-Click campaigns can be difficult to understand or manage, and can quickly become quite costly.

We take the risk out of running your campaign with an in-depth market analysis to determine the factors in developing a successful, cost controlled campaign.

PPC Advantages

Small Initial Investment
Google, Bing, and Yahoo (Yahoo is now a part of the Bing advertising network) do not charge anything to create a PPC campaign. You only pay each time someone actually clicks on your ad link or calls from your ad(click to call).

Set Your Own Budget
With PPC advertising, we can tailor campaigns according to your budget. Set daily, weekly or monthly budgets

PPC Advertising Levels the Playing Field
Even if your business is comparatively small you can compete with the largest corporations on a level playing field.

This fact is one of the most important benefits of a PPC campaign. For example; You own a small restaurant and a Mcdonald’s opens across the street from you. Yes, Mcdonald’s is a national behemoth with a very high advertising budget. But the facts are your PPC campaign, and set to show the ad to people within a 15-minute drive time radius around your restaurant. And the ad will only be seen by people searching for a restaurant, and searching for a restaurant that serves your type of food, American, Chinees, Italian. And there are other parameters to narrow your target prospect to only those people who fit your specific

Instant Gratification
Because of the nature of PPC ads, you can be at the top of page one for the most important keyword phrases associated with your industry, product, and service.

A Fast Start
If your business is new to the market, your site has recently launched, or you just want people to be able to find you online, PPC has significant advantages. Although organic SEO is the best long-term option for any business, a top rank takes time. Consider PPC advertising as your channel to an immediate ROI.