Part 1: The Brief

Haller, Blanchard, and Associates—a reputable land surveying firm—partnered with us to increase visibility and lead generation across all major search engines. Their primary goal was to rank at the top of Google and Bing for their core service areas, which include:

• Land surveys
• Boundary surveys
• Topographic surveys
• Construction stake-out surveys
• ALTA/NSPS surveys
• Elevation certificates

The objective wasn’t just to improve rankings—it was to secure dominant visibility across multiple Google surfaces, including:

• Top organic search results (Page 1, Position 1 for core keywords)
• Google Local 3-Pack (map listings for local survey queries)
• Google Maps visibility
• Google Business Profile (formerly Google My Business)

The challenge was standing out in a highly competitive local services market—especially for high-intent, geo-targeted queries.

Part 2: Strategy & Execution

To meet their goals, Hemera / NewOptim executed a comprehensive SEO plan customized for local service-based businesses:

1. Keyword Strategy & Targeting

We researched and mapped dozens of high-value keyword phrases related to their offerings, such as:

• “land surveyor near me”
• “property boundary survey [City/County Name]”
• “topographic land survey”
• “stakeout survey for construction”
• “flood elevation certificate surveyor”

2. On-Site SEO Optimization

• Updated all service pages with keyword-rich headers, meta data, and geo-targeting
• Built out specific landing pages for services and regions (e.g., “[City] Land Survey Services”)
• Improved internal linking and schema markup for enhanced search engine understanding

3. Google Business Profile Optimization

• Fully optimized their Google Business Profile, including:
  • Service areas
  • Categories
  • Q&A, reviews, and media (photos of field work, equipment, etc.)
• Encouraged and responded to positive client reviews, increasing local trust signals

4. Local SEO & Map Pack Placement

• Built accurate NAP citations across local directories
• Embedded map schema and local business structured data
• Developed geo-focused content to help win Local 3-Pack spots for search terms like:
  • “land surveyor [City Name]”
  • “property line survey near me”

5. Technical SEO & Site Health

• Optimized site speed, mobile performance, and security
• Improved crawlability and indexed structure for service-related queries
• Ensured local pages were fully indexable and easy for search bots to understand

Part 3: Deliverables & Results

After implementing the SEO plan, Haller, Blanchard, and Associates achieved dominant search engine presence, both locally and across broader service-related terms:

– Top Organic Rankings

• Multiple Page 1, Position 1 listings on Google and Bing for high-intent keywords:
  • “boundary surveyor [city]”
  • “topographic land survey”
  • “property line surveyor near me”

– Google Local 3-Pack Visibility

• Consistently listed in the Google Local Map Pack for a wide range of regional search terms
• Visible on both desktop and mobile map listings, increasing click-throughs and phone calls

– Google Business Profile Performance

• Surge in visibility and direct actions (calls, directions, website clicks)
• Now a top local result for survey-related searches in their service areas

– Traffic Growth

• Website traffic from organic search increased by 148% year-over-year
• Visitors now land directly on service and location-specific pages

– Lead Growth

• Contact form submissions and phone inquiries up 118%, driven by organic and local searches
• Many new clients report finding the firm directly through Google or Google Maps

– Revenue Boost

• SEO-driven inquiries have become a major source of new business, translating into tangible revenue growth
• Streamlined lead-to-client conversion process with targeted landing pages

Conclusion

By owning the top of search engines and Google’s local features, Haller, Blanchard, and Associates transformed their digital visibility into real-world client growth. Whether a homeowner needs a property line staked or a builder needs a topographic survey, they now find Haller-Blanchard first, fast, and with confidence.

Want to dominate search results like Haller, Blanchard, and Associates? Hemera/NewOptim can help.