Click anywhere in this window and a live google search is triggered in a new window with the keyword phrase "Mite-8 SCR Clamp " already inserted
Then look for the domain "centrxinc.com" in positions 1 and 2 in the organic results
Look below any paid ads and any images
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "traditional SCR clamp"
Then look for the domain "centrx.com" in position 1 in A.I. results and position 1 in organic results directly below any paid ads and any images.
Click anywhere in this window and a live google search is triggered in a new window and with the keyword phrase "nationwide contract manufacturer"
Then look for the domain "centrxinc.com" in position 1 of organic
Results may vary due to date of query
Click anywhere in this window & a live google search is triggered in a new window with the keyword phrase "machine shop consulting"
Then look for the domain "centrxinc.com" in position 1 in organic results
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "custom SCR clamps "
Then look for the domain "centrxinc.com" in position 2 in organic results directly below any paid ads and any images.
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "engineered scr clamps"
Then look for the domain "centrxinc.com" in position 1 in A.I. results and positions 1 in organic results
results may vary due to date of query
Case Study: Centrx Inc.
The Newoptim Advantage
- Grow Your Customer Base
- Increase Your Business Leads
- Leverage Our Years of Experience
- Increase Your Marketing ROI, and more
Part 1: The Brief
Centrx Inc. is a trusted name in the precision machining industry, known especially for their SCR clamps (Silicon Controlled Rectifier Clamps), as well as custom-machined components for industrial applications. Based in Pittsburgh, PA, Centrx came to Hemera / NewOptim 11 years ago with two major needs:
- A modernized, professional website that reflects their engineering and manufacturing quality
- High-impact SEO strategy focused on:
- “Pittsburgh machine shops”
- “SCR clamps”
- “Silicon rectifier clamps”
- Other relevant niche manufacturing and B2B search terms
Their goal was clear: attract targeted, high-value B2B clients through organic search visibility, while making a strong first impression with a sleek and technically sound web presence.
Part 2: Strategy & Execution
Hemera / NewOptim worked with Centrx to build a digital foundation as precise and durable as the products they manufacture.
- Website Redesign & UX Optimization
- Designed and deployed a new mobile-responsive, performance-optimized website
- Clear service breakdowns with supporting visuals, specs, and inquiry CTAs
- Industry-focused design language to align with manufacturing and engineering audiences
- Niche Keyword SEO
- Deep keyword research in:
- SCR clamps / Silicon rectifier clamps (and associated variants)
- Pittsburgh-area and regional machine shop terms
- Component-specific searches around Centrx’s unique offerings
- Content and metadata tuned for low-volume, high-conversion phrases, ideal for B2B lead gen
- Local SEO for Industrial Searchers
- Optimized for “machine shops near Pittsburgh,” “precision machining Western PA,” and similar regional terms
- Structured data and schema for local discovery and business classification
- Location signals enhanced for Pittsburgh-based industrial buyers and procurement teams
- Google Business & Maps Optimization
- Created and optimized Google Business Profile
- Regular updates with service photos, product descriptions, and review prompts
- Strong presence in Google Maps and Local 3-Pack for relevant manufacturing terms
- Technical SEO & Speed
- Clean code, fast load times, and minimal page bloat — critical for B2B users visiting on shop floors or industrial networks
- Secure HTTPS, optimized images, and a streamlined navigation structure
- Ongoing monitoring for broken links, crawl errors, and index health
Part 3: Deliverables & Results
Over more than a decade of collaboration, Hemera / NewOptim has helped Centrx Inc. go from a low-visibility niche manufacturer to a regional and keyword-dominant player in their space.
– Top Search Rankings for Targeted Terms
- #1 and page-one positions for:
- “SCR clamps”
- “Silicon rectifier clamps”
- “Pittsburgh machine shop”
- “precision machine shop in PA”
- Featured across Google and Bing, including product-rich results and maps
– Strong Local + Niche Visibility
- Appears in Google’s Local 3-Pack for Pittsburgh-based searches
- Google Business Profile receives consistent discovery impressions and action clicks
– B2B Lead Growth
- Increase in quote requests and inbound inquiries from manufacturers, electrical contractors, and OEM buyers
- Clear connection between search visibility and new B2B accounts
– Professional Web Presence
- Modern website aligns with Centrx’s engineering credibility
- Improved bounce rate and time-on-site metrics indicate strong user engagement
– Stable Long-Term SEO Foundation
- Website continues to perform well through algorithm changes
- Minimal ad spend required thanks to consistent organic performance
Conclusion
With a decade-plus of digital partnership, Centrx has carved out a high-performing online presence that matches the precision and reliability of their work. Hemera/NewOptim helped shape a digital strategy that delivers — from search engines to the shop floor.
Looking to machine more leads from your online presence? Hemera/NewOptim can help you build something as solid as steel.
“After working with several different developers, we were becoming increasingly frustrated by the lack of options with mediocre results.
We approached NewOptim for a new website that could provide us with the solutions we were seeking. NewOptim’s turnaround was incredible, and they were able to deliver the perfect website that would effectively reach our customers.” – Michael Wright, Owner
Click anywhere in this window and a live google search is triggered in a new window and with the keyword phrase "property survey"
Then look for the domain "haller-blanchard.com" at position 1 in A.I. results #1 in "google's local 3 pak" and #2 in organic results
Results may vary due to date of query
Click anywhere in this window & a live google search is triggered in a new window with the keyword phrase "land survey"
Then look for the domain "haller-blanchard.com" at position 1 in google's "local 3 pak" plus position 2 in organic results
results may vary due to date of query
You can also conduct your own test, but you must change your search location to Frederick MD in your browser, then google "land survey" yourself using any browser with any search engine.
Click in this window and a live google search is triggered in a new window and with the keyword phrase "as built surveys"
Then look for the domain "haller-blanchard.com" at position 1 in google's organic results directly below any paid ads and any images.
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "topographic survey services"
Then look for the domain "haller-blanchard.com" at position 1 in "google's local 3 pak" and position 1 of organic results
Look below any paid ads and any images
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "survey company near me"
Then look for the domain "haller-blanchard.com" at position 1 in google's "local 3 pak" and positions 3 and 5 in organic results directly below any paid ads and any images.
