Click anywhere in this window and a live google search is triggered in a new window and with the keyword phrase "green freight quote"
Then look for the domain "tritowntransport.com" in position 1 of organic results and position 1,2, and 3 in A.I. results
Results may vary due to date of query
Click anywhere in this window & a live google search is triggered in a new window with the keyword phrase "green trucking quotes"
Then look for the domain "tritowntransport.com" in position 1 in organic results, plus position 2 in A.I. results
results may vary due to date of query
You can also conduct your own test, just google - green trucking quotes - yourself using any browser with any search engine.
Click in this window and a live google search is triggered in a new window and with the keyword phrase "green shipping quotes"
Then look for the domain "tritowntransport.com" in position 1 and 2 in A.I. results and in position 1 of organics directly below any paid ads and any images.
results may vary due to date of query
Then look for the domain "tritowntransport.com" in positions 1 and 2 in organic results and positions 1 and 2 in A.I. results
Look below any paid ads and any images
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "green truckload quotes"
Then look for the domain "tritowntransport.com" in position 1 and 2 in A.I. results and 1 and 2 in organic results directly below any paid ads and any images.
Click in this window and a live google search is triggered in a new window and with the keyword phrase "green air freight quotes"
Then look for the domain "tritowntransport.com" in position 1 and position 2 in A.I. results and positions 1 and 2 in organic results
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "green intermodal quotes"
Then look for the domain "tritowntransport.com" in position 1 of organic results and 1 in organic results
Click in this window and a live google search is triggered in a new window and with the keyword phrase "green specialized freight"
Then look for the domain "tritowntransport.com" in position 1 and 2 directly below any paid ads and any images.
Case Study: TriTown Transport
Case Study: 12 Years of SEO Growth with Tritown Transport
Client: Tritown Transport
Website: https://tritowntransport.com
Industry: Specialized Freight & Logistics
Partnership Duration: 12 years
Functionalities: Freight Booking, Freight Quotes
Others may talk successful SEO, at NewOptim we show you with live SEO results.
Below is a local live SEO testing module and at the bottom is a nationwide testing module. Developed for your convenience. But you can perform your own tests lf by changing your browser location and then using the keywords associated with this case study.
To use the nationwide module you can simply place the keyword phrase in any browser from any location within the U.S. and Canada.
Part 1: The Brief
Tritown Transport, a specialized freight carrier, partnered with us over 16 years ago with a long-term vision: to dominate search engine rankings for niche freight and logistics keywords.
From day one, the objective was to increase online visibility and attract high-quality leads for services such as:
- Specialized freight quotes
- Oversized freight loads
- Heavy haul transport
As the freight industry evolved, Tritown took a proactive approach to sustainability. Around 7 years into our partnership, they introduced “green freight quotes” and eco-conscious logistics options.
This shift called for a new SEO layer targeting environmentally-minded customers, without losing traction on their core services.
Part 2: Strategy & Execution
Our SEO strategy has evolved with Tritown’s business, staying aligned with market shifts and search engine algorithm changes.
- Keyword Expansion Over Time
We continuously expanded Tritown’s keyword footprint:
- Early focus: “oversized freight quotes,” “specialized transport,” “heavy haul carriers”
- Recent focus: “green freight shipping,” “eco-friendly logistics,” “sustainable transport quotes”
- On-Site Optimization
- Rebuilt service pages with rich keyword targeting and local SEO enhancements
- Added dedicated landing pages for green freight solutions
- Implemented structured data to support rich snippets
- Technical SEO Refinement
- Ongoing improvements to page speed, crawl health, and mobile responsiveness
- Built a scalable internal link structure for better UX and crawl depth
- Content Marketing & Authority Building
- Over 100 targeted blog posts, FAQs, and shipping guides created
- Link-building from niche publications in logistics and sustainability
- Created downloadable resources to support both enterprise shippers and eco-conscious clients
- Local & Map Pack Optimization
- Enhanced Google Business Profile and citation accuracy
- Region-specific pages for high-volume search areas and routes
Part 3: Deliverables & Results
Our long-term, adaptive SEO strategy delivered sustained and measurable growth:
Top Rankings
- 20+ core keyword phrases on Page 1 of Google & Bing, including:
“specialized freight quotes”
“green freight shipping”
“oversized load carrier USA”
Organic Traffic Up 174%
- Organic sessions more than doubled, consistently year over year
- Sustained lift through Google algorithm updates
Lead Generation Up 125%
- Increase in quote submissions from targeted landing pages
- Improved conversion rates with optimized CTAs and UX
Revenue Growth
- Organic traffic now accounts for a significant portion of new bookings
- 32% increase in freight revenue attributed directly to SEO-driven leads
7-Year Green Freight Traction
- Now a top-ranking authority in green logistics solutions, winning traffic from sustainability-focused procurement teams
Conclusion
Tritown Transport’s 16-year SEO journey is a testament to consistency, adaptability, and a deep understanding of their niche market. From dominating the oversized freight space to leading in green logistics, SEO has remained a core engine for their growth.
Want results like Tritown’s? Let’s build a strategy that scales with your business.
To perform the demo simply click on the magnifying glass and a new browser tab will open, the keywords are automatically added to the search box and the search is automatically triggered.
Now just look for the domain name in the search results directly below the paid advertisements, as seen in the video above. www.tritowntransport.com will be at the top of the page.
Click anywhere in this window and a live google search is triggered in a new window and with the keyword phrase "property survey"
Then look for the domain "haller-blanchard.com" at position 1 in A.I. results #1 in "google's local 3 pak" and #2 in organic results
Results may vary due to date of query
Click anywhere in this window & a live google search is triggered in a new window with the keyword phrase "land survey"
Then look for the domain "haller-blanchard.com" at position 1 in google's "local 3 pak" plus position 2 in organic results
results may vary due to date of query
You can also conduct your own test, but you must change your search location to Frederick MD in your browser, then google "land survey" yourself using any browser with any search engine.
Click in this window and a live google search is triggered in a new window and with the keyword phrase "as built surveys"
Then look for the domain "haller-blanchard.com" at position 1 in google's organic results directly below any paid ads and any images.
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "topographic survey services"
Then look for the domain "haller-blanchard.com" at position 1 in "google's local 3 pak" and position 1 of organic results
Look below any paid ads and any images
results may vary due to date of query
Click in this window and a live google search is triggered in a new window and with the keyword phrase "survey company near me"
Then look for the domain "haller-blanchard.com" at position 1 in google's "local 3 pak" and positions 3 and 5 in organic results directly below any paid ads and any images.
