how we tackled the brief given to us

Case Study: 16 Years of SEO Growth with Tritown Transport

Client: Tritown Transport
Website: https://tritowntransport.com
Industry: Specialized Freight & Logistics
Partnership Duration: 16 years

Part 1: The Brief

Tritown Transport, a specialized freight carrier, partnered with us over 16 years ago with a long-term vision: to dominate search engine rankings for niche freight and logistics keywords. From day one, the objective was to increase online visibility and attract high-quality leads for services such as:

• Specialized freight quotes
• Oversized freight loads
• Heavy haul transport

As the freight industry evolved, Tritown took a proactive approach to sustainability. Around 7 years into our partnership, they introduced “green freight quotes” and eco-conscious logistics options. This shift called for a new SEO layer targeting environmentally-minded customers, without losing traction on their core services.

Part 2: Strategy & Execution

Our SEO strategy has evolved with Tritown’s business, staying aligned with market shifts and search engine algorithm changes.

1. Keyword Expansion Over Time

We continuously expanded Tritown’s keyword footprint:

• Early focus: “oversized freight quotes,” “specialized transport,” “heavy haul carriers”
• Recent focus: “green freight shipping,” “eco-friendly logistics,” “sustainable transport quotes”

2. On-Site Optimization

• Rebuilt service pages with rich keyword targeting and local SEO enhancements
• Added dedicated landing pages for green freight solutions
• Implemented structured data to support rich snippets

3. Technical SEO Refinement

• Ongoing improvements to page speed, crawl health, and mobile responsiveness
• Built a scalable internal link structure for better UX and crawl depth

4. Content Marketing & Authority Building

• Over 100 targeted blog posts, FAQs, and shipping guides created
• Link-building from niche publications in logistics and sustainability
• Created downloadable resources to support both enterprise shippers and eco-conscious clients

5. Local & Map Pack Optimization

• Enhanced Google Business Profile and citation accuracy
• Region-specific pages for high-volume search areas and routes

Part 3: Deliverables & Results

Our long-term, adaptive SEO strategy delivered sustained and measurable growth:

Top Rankings

• 20+ core keyword phrases on Page 1 of Google & Bing, including:
  “specialized freight quotes”
  “green freight shipping”
  “oversized load carrier USA”

Organic Traffic Up 174%

• Organic sessions more than doubled, consistently year over year
• Sustained lift through Google algorithm updates

Lead Generation Up 125%

• Increase in quote submissions from targeted landing pages
• Improved conversion rates with optimized CTAs and UX

Revenue Growth

• Organic traffic now accounts for a significant portion of new bookings
• 32% increase in freight revenue attributed directly to SEO-driven leads

7-Year Green Freight Traction

• Now a top-ranking authority in green logistics solutions, winning traffic from sustainability-focused procurement teams

Conclusion
Tritown Transport’s 16-year SEO journey is a testament to consistency, adaptability, and a deep understanding of their niche market. From dominating the oversized freight space to leading in green logistics, SEO has remained a core engine for their growth.

Want results like Tritown’s? Let’s build a strategy that scales with your business.